92.6% of equivocators believe that visual factors are important when purchasing or getting hold of products. Understanding the role color plays aids you to make the right decisions for your shoot, but how can you choose the right background for your product photos? That depends on a variety of factors.

Moreover, 22% of returns occur because the product looks different in person than it did in the photos.The colors you choose for your shoot aren’t just to make your product look good — they show shoppers exactly and concisely what they can expect from their order.

When deciding on which color to choose for your background, one of the most important things to take into account is the colour or colours of your product. Some colours play and go well with others, but only some, not so much. Prior to the photoshoot of your brand product, confirm with your team which products you’re capturing — make a shot list to help — and spend an hour or so auditing the colours of each. If you have a wide range of product colours, you can decide for yourself or choose multiple backgrounds to experiment with throughout the shoot.

Using a white background can be considered a ‘safe’ choice but can come with some disadvantages, which we’ll discuss below. A neutral or light colour also works great for most products.

If the product you’re shooting has a lot of warm tones, cool colour for the background could help the item really stand out. Using a dull or light background with a dark colour product (or vice versa) would give your image a lot of contrast, which is especially useful when you’re getting your product shooting imagery for a website. Alternatively; matching a product and background with similar tones would make a much calmer, more nuanced image that could look more sophisticated but have less pop.

Whatever background colour you choose, you want to be able to clearly see your product. If the background overshadows the product or makes it difficult to see, that’s a clear sign you’ll want to try something different. When you shoot, make sure the product or object you want to feature shines, The backdrop should never distract the viewer’s eye from the main subject. You don’t want loud, patterned backdrops.

Additional things to take into account when choosing colours for your product background

While product color tone has perhaps the largest impression on which colour background you should use during your shoot, there are some other considerations to take into account as well.

Models can help further enhance your product photos by showing what they look like in real life. If you plan to use models during your shoot, it’s crucial to consider model hairstyles, clothing, and even skin tone that best suits your product in the long run.

It is worthwhile to remember that models play an important role in highlighting your products. But in most cases, they shouldn’t be the main focus so balance is what has to be given importance when coordinating model essentials with your brand or product.

Before your shoot, it’s useful to create multiple looks and themes beforehand, so you know or have a likely idea of what to expect. Working with a stylist can also help ensure your models and products complement one another as well. If you do want your models to be the focus of your shoot, consider using less “flashy” colours to keep the focus on them – since you don’t want your audience or potential customers to be looking at the model rather than your product. Make sure your model wears non-distracting clothes — the solid colour is best — and photograph somewhere with a background that isn’t too busy, perhaps something plain and pale.

Spend actual and valuable time with your team and photographer and think through how your model’s hairstyle, clothing, and skin tone work with your background color to make your products shine. Whenever possible, establish who your models are in advance, as well as which background colors you’re hoping to use making the on shoot day hassle free and relaxed. Sometimes, shooting with models can require more than just a solid color background. Lifestyle photography can also have contextual and complimentary backgrounds, in which case it’s still important to consider which colors will appear.Should your shoot location have natural light or its always fake ones you wanna use. Or should you be relying completely on flash or indoor lighting? These choices heavily depend on the environmental circumstances at hand. In case you decide to arrange your shoot outside, don’t forget to plan around the weather as that can significantly impact your overall lighting. Having a backup location is always a great way to plan for the unexpected since inevitability can randomly highlight itself anywhere.