How do you achieve that flawless product photography? Should you be hiring a professional, or should be learning to do it yourself?

Strategy matters

First things first. Contemplate & observe what your product shots should accomplish, and what tone of voice they need to curate. High-quality photography is predominantly significant to your business, but it’s important to get other angles of your business in favouring order before investing in product photography. For example, you should inaugurate a marketing strategy and go through analysing some sort of branding process before working with a professional photographer so you can get the most out of that investment. Assess & plan the kinds of product photography you need as well as those nice-to-have extra shots that might be grasped elsewhere. Comprehend what media sites or channels your product photos will inhabit: e-commerce pages and social media images all the way up to larger-than-life posters or trade show displays.

DIY or hire?

The answer to what choice amongst these may come down to a matter of personal preference and marketing objectives. There are product photography studios online where your products can be shipped and they’ll shoot and retouch the photos for your brand. You can also hire someone professional locally so that you can be there at the spot during the shoot. But even if you end up hiring someone, doing it yourself may help form a basic comprehension of product photography that will help you judge the pros. Even professional lifelong photographers admit that because cameras have come such a long way, professional-level photos can be had with a minimal investment in camera and lighting. One of the most important characteristics of running an e-commerce business is having product photos that convey as well as portray value and trust in your business. High-quality beautiful product photos can heavily impact & influence your conversion rate. For the purpose of accomplishing this, she says, “it’s best to use a tripod. For a clean background, you can go for a white mat board at your local art store that is conveniently available.

Basic equipment:

Camera: The lens on your mobile has a wide-angle which disfigures the view of your product leading to misrepresentation and can’t compare to a real camera lens in terms of sharpness, clarity, and perspective. So you probably should not use the iPhone in your pocket.

Lighting: The key to a good and suitable lighting is to use at least two lights and place them on both sides; the left and right of your product. Avoid lighting the product straight on. Play with different angles to see what looks most interesting. Also, be sure to shift the lights or your camera angle to avoid glare if your product has a shiny surface.

Sometimes, products require something more than just a simple white background

Having quality and professional product photos makes a big difference & useful impact on how customers perceive and view your brand or your product.

While post-production is all-important, quality product photos start with your shoot. In this article, we’ll look at how to make the most of your shoot by going for the right colours for your background. We’ll also be talking about a few best practices to help get your product photos to the finish line looking great and ready to wow your customers. Photos are your one time opportunity to showcase your products and tell your brand’s story at the first impression to the web passersby. What better way to do so than using colour to arouse the right mood and feel? Colour can take an otherwise ordinary product and make it pop off the page. According to one survey, more than three-quarters of online shoppers rate product photos as very impactful or influential on their online purchase decision. Throwing together product photos with a background colour that doesn’t mix puts you at a disadvantage from the start, such that you want to avoid.

Not only does the colour you choose help to display your products more distinctly on the web and in catalogues, but it also has a subconscious effect on people’s moods no matter if they decide to buy it or not. Colour is one of the most powerful tools to express emotions and encourage them to be attracted towards your product & brand altogether. Studies of involuntary physical-biological reactions, such as heart rate, brain activity and eye movements have shown that when we see various colours of spectral effect, they trigger a very rapid and strong reaction from within our bodies. Colours always and certainly communicate with us on an unconscious and non-verbal level. Using colour strategically, you can evoke the emotions you want your shoppers to feel when interacting with your brand and products. While often an afterthought in business & marketing, colour can go a long way in influencing your customers and ultimately play a role in how they relate to you and your brand. The right colour combinations will not only help you highlight your product features, but the right colour background can really make your products come to life.